Data-driven analysis and tools that help communities make smarter decisions

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Our approach

Open by default

We build on open, web-native standards, so the products we deliver aren’t trapped in a vendor’s ecosystem. Explore your data in any browser, on any device—no specialized software or platform required.

People first

In a world quickly being overtaken by boilerplate AI solutions, we take a humanized approach to tackling planning challenges. No LLM can replace the value of expertise combined with critical thinking.

Interdisciplinary

Founded by a computational urban geographer and a qualitative entrepreneurship scholar, we have an unconventionally holistic perspective. This guides our focus on both people and place.

Internationally experienced

Drawing upon extensive international travel and research experience, we have a plethora of tools, techniques, and innovative approaches at our disposal. We fuse global insights with uniquely local solutions.

Our mission

We help municipalities, MPOs, and developers make optimal land use decisions – balancing economic growth with disciplinary best practices. We have an ambitious goal to make 4th coast cities, towns, and villages the 1st places that come to mind when people think of sound urban design. Bold solutions are a part of our DNA, and we’re not afraid to push the boundaries of conventional development.

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Our Services

Data-driven analysis

We turn raw data into clear answers—market feasibility, community perspectives, transportation impacts, and locational optimization—grounded in rigorous spatial and statistical methods.

Data pipelines and automation

Need to regularly retrieve, clean, and process data for a niche application or general use within your organization? We build automated workflows that fit your needs and keep running.

Interactive reports and documents

We deliver findings in interactive, web-based documents built with Quarto—so clients can explore the data and methods behind every conclusion rather than reading a static PDF.

Interactive mapping and cartography

We produce interactive web maps of the highest quality that run on minimal system resources using R, mapgl, MapLibre, and deck.gl.

Custom web application development

We develop custom geospatial web applications for gathering community input, displaying real-time data to the public, and monitoring events of interest.

Business development analysis

Drawing on entrepreneurship research, we help organizations evaluate opportunities, understand their markets, and build strategies for sustainable economic and population growth.

Focus groups and survey implementation

Using proven research techniques, we organize focus groups and administer community surveys to uncover the problems, preferences, and needs of residents.

Strategic planning

Work with us to develop a focused strategy for economic growth, population growth, public space utilization, or increasing road safety.

Our Work

Fountain City Public Space Vision

Fountain City Public Space Vision

Community-driven public space vision plan for Fountain City, WI. Included surveys, focus groups, and stakeholder interviews to produce a phased trail, riverfront, and activation strategy for this Mississippi River bluff community.

WI/MN Camping Forecast

WI/MN Camping Forecast

Live web application ranking all 131 Wisconsin and Minnesota state parks by daily camping conditions. Combines Open-Meteo weather forecasts, wetland habitat data, and a custom scoring model updated every morning via automated AWS pipeline.

Our Team

Matt Haffner

Matt Haffner

Co-founder

Associate professor in the Department of Geography and Anthropology at the University of Wisconsin - Eau Claire. Matt is a four season cyclist, run commuter (yes, he runs to and from work!), husband, and father of four children.

Cole Crider

Cole Crider

Co-founder

Assistant professor in the Management and Leadership Program at the University of Wisconsin - Eau Claire. Cole is a committed Cleveland sports fan (we forgive him for that), avid reader, husband, and also father of four children.

Eric Schwartz

Eric Schwartz

Advisor

CEO & Chairman of SARA Investment Real Estate. Eric is a private sector partner and proven property investment expert who helps connect our work to the real estate community.

Ava Matejcek

Ava Matejcek

Intern

Student geospatial/cartographic intern. Ava is an environmental geography major who graduates in Spring 2026.

Mason Arnold

Mason Arnold

Intern

Student geospatial/design intern. Mason is a Psychology major with a certificate in Urban and Regional Planning graduating in Spring 2027.

Latest Posts

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Creating an interactive 3D map of tree density in Portland, Oregon

Portland is one of my favorite US cities. I love its unique vibe, food cart pod scene, alternative transportation options, and many parks. Before giving a promotional presentation for a soon-to-be-taught Geography Field Seminar course to Oregon, I stumbled upon the pdxTrees R package and at the same time had been experimenting with 3D visualizations through deck.gl. I decided to put these two together for my presentation and was satisfied at how quickly and easily I could produce an interactive of map 200,000+ trees.

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The world's largest cycling intersection is spectacularly unremarkable

And there’s absolutely nothing wrong with that.

In summer of 2024 I made my inaugural pilgrimage to the Netherlands to visit the holy sites of urban design. After years of citing studies about the country’s forward-thinking urban planning techniques, showing videos in class of Groningen’s world class cycling infrastructure, and studying “woonerf” (living streets), I was thrilled to finally make a trip there. 1

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Comparing population densities in states with and without urban growth boundaries

Urban growth boundaries (UGBs) are used to reduce sprawl, preserve farmland, and force development toward city centers. While there are significant debates about their tangible impacts, in theory they should create greater residential population density. While explicitly constraining urban growth is a standard planning practice in most European countries, only three states in the US mandate them: Oregon, Washington, and Tennessee. In this post, I’ll conduct several binary comparisons of residential population densities in states that mandate UGBs with those that do not.

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Contact Us

Contact Details

Interested in partnering? Send us an email at the address below or drop us line here – we’d love to hear from you!

Eau Claire, Wisconsin, USA
Email: 4thcoastconsulting@gmail.com